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CT002 – Certification Validation

Overview

Looks for certification-related markup: valid certifications (classes/attrs), certification badges, certification details, and certification verification links. Certifications are official, authoritative statements about a product, service, or organization (e.g. ISO, organic, safety marks). Score is built from the presence of these trust signals.

Probability that AI systems use this signal: Crawlers and generative AI pipelines consume structured and visible page signals for training and inference. Assessment-specific signals (e.g. schema, canonicals, trust cues) affect how likely a page is indexed and surfaced. The probability that this assessment's signal influences AI behavior is high when the page is in a product or compliance context.

Impact on geo compliance: Passing this assessment supports geo compliance by ensuring machine-readable and visible content meet standards that reduce the risk of wrong locale, pricing, or trust in AI-generated answers. Failing can lead to non-compliant or misleading surfacing.

What We Check

  • **_extract_certification_information:** valid_certifications (class regex certification|certified|iso|ce-mark|fcc, data-certification); certification_badges (cert-badge, certification-badge, quality-badge, data-cert-badge); certification_details (cert-details, certification-info, cert-description, data-cert-details); certification_verification (cert-verify, certification-link, verify-cert, data-cert-verify).
  • **Scoring:** valid_certifications +30, badges +30, details +25, verification +15. **PASSED** if >= 70. details returned as dict (counts). On exception: status ERROR.

Pass / Fail and Score

  • **PASSED** if score >= 70. Score built from valid_certifications (+30), certification_badges (+30), certification_details (+25), certification_verification (+15). Max 100. On exception: status ERROR.

How to Fix When It Fails

  • Add valid product certifications; display certification badges; provide certification details and verification links.

Common Issues

  • No certification elements or data attributes in page.

Dependencies

None.

How to Verify

  • Add expected classes or data attributes for certifications; link to verification.

Additional Resources

  • schema.org Certification — Type for official certification statements; use hasCertification on Product to link certifications (e.g. issuedBy, certificationStatus, validIn for geo-specific validity).
  • Certification badges and verification links improve trust and help crawlers/AI interpret product or organizational credentials correctly.